issuance growth lead
CRED
- bengaluru
- Full time
- Lead
- Business cards
- Posted 30 Oct 2026
About this role
what will you do? • demand generation through on-deck and off-deck properties which CRED has for issuance objectives
• work with marketing, product counter-parts to keep innovating on how we enable issuance, convert interest
• risk policy/funnel throughput alignment with banks to maximize conversion of co-created financial products on CRED member base.
• defining and aligning most seamless onboarding journeys with the bank defining contours around - underwriting, compliances, kyc et al.
• defining inputs around non-captive channels/merchant channels to enable discovery, capture interest and enable respective issuance partnerships
you should apply if: • nth degree card optimizer themselves to understand how customers maximize value generation out of credit cards
• ability to understand and de-mystify user needs to take a new card, upgrade card and define customer value propositions basis that and embed into context of growth
• understanding of card onboarding journeys and various input levers
• understanding of credit/risk/policy/funnel related aspects and various input levers
• build and grow a Zero to One product. All hands on deck attitude.
• has worked on long term projects in ambiguous environments.
• has in past with projects involving multiple stakeholders across product, business, risk, legal/compliance, engineering, bank teams, and taken global maxima decisions
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